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The Hamburger revolution over eats into your nerves. Sizes bloat, clothes stretch to their seams and you feel you will see noodles and pizzas growing out of their hair and ears. But you are put into cold storage, its 'passe' to even look at good old dal and bhindi. And suddenly you have new creature connections; your kids and their grandparents get along so well together because they have the same enemy-the Mother. There is this strong feeling of deja vu that our generation never really had a chance. When we were young, they taught us to respect our elders and now that we are older they tell us to listen to the youth.
So the role of the 'Brand parent' is redefined. From master chef, cleaner, tailor, financier, provider we too have kept up with the 'times'. We record their messages in our minds like an answering machine. We search for the hidden depth and meanings 
of the Googles and Yahoos of their lingo and wonder why 'a family' is called a 'support system' ? In between bouncing back and forth as expert juggler you take on to being a trapeze artist, plunging headlong into their despair and woes and plummeting sky high with their joys and victories. You are an inventor who invents answers with a click of a mouse. An entreprenuer who is constantly taking risks - "to be or not to be" - "to do or not to do" - "to speak or not to speak". You are an author and you can bid adieu to Aldous Huxley because you've just rewritten 'The Brave New World". 'Brand parent' can easily get itself patented as a 'limited company' and close float parental equity shares, the market is sure to boom.
Looking for an escape within your 'brave new world' ? Do what I do when my kids become wild and unruly. I use a nice, safe playpen and when they are finished, I climb out. There is only one small relisation - the moment you have children yourself, you forgive your parents for everything! And be comforted my friends - there is no life on Mars !
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