With the Ram Setu in the media spotlight, publishers have joined the popular mood, popularizing books on gods and goddesses. Mythology continues to hold people’s attention through books on gods, goddesses and festivals and are these days seen rubbing covers with those on science and fiction in popular book storesMyths are very common and timeless stories that reflect and shape our lives and culture. There are a number of mythological books that try to answer questions put forth by not only curious children but also information-seeking adults.Sales figures rise marginally during festival season but the average buyer is mostly the foreigners wanting to know more about the Indian culture. Even otherwise, mythology is always in demand.